Summary
A dynamic and strategic Creative Director with over 15 years of experience in developing and executing brand and marketing strategies for high-impact communication. Proven ability to lead creative teams, manage cross-functional collaborations, and translate complex technical content into compelling visual narratives. Expertise includes brand governance, digital and print design, and integrated campaigns for mission-driven organizations.
Experience
Legence (Jan 2023 - Present)
Creative Director (Jan 2024 - Present)
Brand & Creative Manager (Jan 2023 - Jan 2024)
Led the creative strategy and execution of brand and marketing materials to support Legence’s mission in energy efficiency, prefabrication, and complex infrastructure.
Oversaw all creative output across digital and print platforms, ensuring consistent and high-impact communication of the company's value to clients, partners, and stakeholders.
Collaborated cross-functionally with subject matter experts to maintain brand integrity and messaging clarity across corporate reports, executive presentations, and internal communications.
Guided the evolution of the corporate brand and visual identity, aligning creative frameworks, collateral, signage, templates, and company website with key business objectives.
Spearheaded the creative strategy and launch of multiple new subsidiary websites and developed corresponding video content, collateral, and templates to support brand consolidation and market growth.
Developed and implemented a company-wide brand incentive program via an e-commerce swag store, successfully onboarding multiple acquired subsidiaries.
Executed high-stakes creative deliverables for the company's Initial Public Offering (IPO), including high-impact billboards displayed in Times Square for Nasdaq.
Balanced hands-on design execution with strategic coordination to deliver integrated campaigns and digital experiences that reflect Legence’s leadership in the built environment.
Designed the company’s annual 70+ page sustainability report, utilizing interactive features (e.g., flipbooks, video integration) to transform complex data into an accessible and engaging public-facing asset.
Developed and launched the corporate website, continuing to serve as webmaster while collaborating with vendors to ensure ongoing evolution and technical performance.
RE Tech Advisors (Sep 2015 - Dec 2022)
Creative Manager (Jul 2022 - Dec 2022)
Creative Services Associate Manager (Feb 2021 - Jul 2022)
Senior Creative Consultant (Feb 2018 - Feb 2021)
Graphic Designer (Sep 2015 - Feb 2018)
Led the company-wide rebrand, including the design of a new logo, brand system, and comprehensive brand guidelines and templates, which remained in use post-acquisition by Legence.
Managed the development and implementation of all creative services for RE Tech Advisors and its clients, acting as the lead for brand governance and creative strategy.
Oversaw the design and production of full-service creative offerings, including corporate and client branding, corporate sustainability/ESG report layouts, and various digital assets.
Streamlined internal processes to improve team management and facilitate cross-team collaboration.
Served as the lead graphic designer and brand manager for the U.S. Department of Energy's Better
Buildings Initiative.
Buildings Initiative.
Provided brand governance and compliance support as a subsidiary brand ambassador for Legence, RE Tech Advisor’s parent company.
Myers Public Relations (Aug 2011 - Sep 2015)
Project Manager, Graphic Design & Web (Jan 2015 - Sep 2015)
Graphic Designer & UX Manager (Mar 2014 - Dec 2014)
Interactive Media Developer & Manager (Aug 2012 - Mar 2014)
Online Marketing Manager (Aug 2011 - Aug 2012)
Managed creative projects as a graphic designer and webmaster for all client and corporate accounts, overseeing the design and implementation of new content and brand collateral.
Utilized web analytics to enhance user interaction and improve the organization and layout of client websites.
Developed client websites and electronic newsletters using current HTML5 and CSS3 standards.
Coordinated project management with outside developers to ensure projects, including mobile applications and interactive media, remained on schedule and on budget.
Independent Creative Consultant (Oct 2009 - Dec 2014)
Developed branding materials, collateral, websites, and launched websites for a variety of start-up, non-profit, and for-profit organizations.
Maintained client relationships and provided ongoing support to businesses and their customers.
Greater Reston Chamber of Commerce (Aug 2007 - Aug 2011)
Communications Coordinator (Oct 2009 - Aug 2011)
Communications Intern (Aug 2007 - Aug 2008)
Managed the design, implementation, and coordination of all organizational collateral and web presence.
Oversaw the branding and creative production for two major festivals with over 65,000 attendees each.
Skills & Abilities
Creative Services
Creative Direction, Creative Strategy, Visual Identity, Brand Governance & Compliance, Design Systems, Digital Experience Design, Typography, Logo Design
Technical Skills
Adobe Creative Cloud (InDesign, Illustrator, Photoshop), HTML5, CSS3, WordPress, Drupal, Webflow, Microsoft Office365, Web Content Management
Digital Media
Interactive Media, Mobile Applications, Video Production
Marketing & Communications
Email Marketing, Web Design, Public Relations, Stakeholder Engagement, Cross-functional Collaboration
Project Management
Strategic Planning, Team Leadership, Process Improvement